CASE STUDY 4

THE OBJECTIVE

Negotiate and manage the sponsorship of Rituals at Fearne Cotton’s Happy Place Festival with the aim of increasing brand awareness in the UK

www.casestudyfour.com

 

THE Challenge

Waiting for copy

THE STRATEGY

  1. Seed the partnership to press and influencers at an intimate breakfast panel event, hosted by Fearne Cotton and Nikki Schilling, Innovation Director at Rituals

  2. Secured social media and press coverage from the event educating on the partnership and slow down mantra

  3. Hosted top tier media and influencers at the festival to drive awareness and social buzz

  4. Capitalised on partnership with Fearne Cotton to maximise awareness and spread the brand story throughout the UK with social media and opportunities such as Fearne’s Favourites press release, ensuring Rituals is front of mind in wellness, gifting and affordable luxury sectors.

 

THE ResultS

  1. Press coverage with a combined reach of 3,518,310

  2. Over 108 tags of @ritualscosmetics

  3. 14,382,521 people reached on Instagram across the three events

 

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