case study 5
THE OBJECTIVE
Introduce Thorpe Manor, following extensive renovations and new ownership to the lifestyle, wedding and travel industry, highlighting its relaxed yet refined living
www.casestudyfive.com
THE CHALLENGE
Clearing the confusion between a property available for exclusive hire and a hotel
THE STRATEGY
Hosting multiple stayovers at Thorpe Manor to immerse media in the experience using the properties first class facilities and suppliers
Showcasing the proximity of Thorpe Manor to London and being sensitive to time constraints by hosting afternoons at the property with the opportunity to meet the owners
Work with publications, social media figures and brands to offer photo shoot, venue and partnership opportunities to maximise eyes on Thorpe Manor
THE ResultS
5 inclusions in Brides Magazine including the Venues Gold List
Homes & Gardens 7 page photo shoot
Town & Country Best Venues
Telegraph Luxury feature resulting in direct bookings
Telegraph – Best Party Houses
Over 40 million impressions
Condé Nast Traveller – Best New Year and Best Rental Property